Tata Croma plans to step up its physical presence, to add 75 stores in FY22

Tata Group's Croma has 193 stores currently, is looking to add 75 stores in FY22, said Ritesh Ghosal, CMO, Croma.

Tata Group's consumer electronics chain Croma is eyeing an expansion of its physical presence in India. Ghosal said that, with the unlock phase, phasing has begun across the country with restrictions easing amidst a drop in COVID-19 cases. As of June 16, Croma had 154 stores out of 193 stores that were open at least a few days in a week.

He added that another 100 stores signed up that will open up over the course of the next two years.

Croma is a brand of Infiniti Retail, which is a wholly-owned subsidiary of Tata Sons, holding company of the Tata Group. It sells an array of electronic goods including smartphones, computer accessories, laptops, home appliances, kitchen appliances and personal grooming products at its stores.